PolarPro - Camera Equipment
Premium filters, backpacks, and gear for drones, smartphones, and cameras, founded in 2011 to enhance outdoor filming experiences

Technology Stack
Development Process
Headless E-commerce Architecture
Designed and implemented a headless e-commerce architecture using Gatsby, GraphQL, and Shopify APIs (Admin and Storefront) for a flexible, high-performance shopping experience.
Frontend Development
Built responsive, pixel-perfect UI with Tailwind CSS and implemented advanced product configurator for camera equipment customization.
Backend Integration
Developed custom Rust-based microservices for high-performance data processing and integrated with Shopify's ecosystem.
Search & Discovery Implementation
Integrated Algolia Search for lightning-fast product discovery with custom filters and faceted navigation tailored to camera equipment.
CMS & Content Management
Set up Storyblok CMS for flexible content management, enabling marketing team to manage product descriptions, blog content, and landing pages.
Marketing & Analytics Integration
Implemented comprehensive marketing stack including Klaviyo for email, Meta/Snap/Google pixels for ads, Yotpo for reviews, and SendGrid for transactional emails.
Affiliate & Loyalty Programs
Set up Tapfiliate, Refersion, and Retention systems for affiliate marketing and customer loyalty programs to drive repeat business.
DevOps & Infrastructure
Established CI/CD pipelines with Docker, managed domain infrastructure with AWS Route 53, and deployed to Netlify for global CDN distribution.
Project Management & Workflow
Implemented Atlassian suite (Jira, Confluence) and Monday.com for project tracking, with Formspree and GetVozzi for customer feedback collection.
Maintenance & Optimization
Provided continuous performance optimization, feature enhancements, and technical support throughout the multi-year engagement.
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