E-commerce

PolarPro - Camera Equipment

Premium filters, backpacks, and gear for drones, smartphones, and cameras, founded in 2011 to enhance outdoor filming experiences

2021 - 2025
AI & Frontend Team
PolarPro - Camera Equipment project screenshot

Technology Stack

Gatsby
Tailwind CSS
GraphQL
Rust
Shopify Admin API
Shopify Storefront API
Storyblok
Klaviyo
Meta Pixel
Snap Pixel
Google Pixel
Tapfiliate
Yotpo
Netlify
Docker
Algolia Search
AWS Route 53
Atlassian (Jira, Confluence)
Formspree
GetVozzi
Monday.com
Onetrust
Refersion
Retention
SendGrid

Development Process

1

Headless E-commerce Architecture

Designed and implemented a headless e-commerce architecture using Gatsby, GraphQL, and Shopify APIs (Admin and Storefront) for a flexible, high-performance shopping experience.

2

Frontend Development

Built responsive, pixel-perfect UI with Tailwind CSS and implemented advanced product configurator for camera equipment customization.

3

Backend Integration

Developed custom Rust-based microservices for high-performance data processing and integrated with Shopify's ecosystem.

4

Search & Discovery Implementation

Integrated Algolia Search for lightning-fast product discovery with custom filters and faceted navigation tailored to camera equipment.

5

CMS & Content Management

Set up Storyblok CMS for flexible content management, enabling marketing team to manage product descriptions, blog content, and landing pages.

6

Marketing & Analytics Integration

Implemented comprehensive marketing stack including Klaviyo for email, Meta/Snap/Google pixels for ads, Yotpo for reviews, and SendGrid for transactional emails.

7

Affiliate & Loyalty Programs

Set up Tapfiliate, Refersion, and Retention systems for affiliate marketing and customer loyalty programs to drive repeat business.

8

DevOps & Infrastructure

Established CI/CD pipelines with Docker, managed domain infrastructure with AWS Route 53, and deployed to Netlify for global CDN distribution.

9

Project Management & Workflow

Implemented Atlassian suite (Jira, Confluence) and Monday.com for project tracking, with Formspree and GetVozzi for customer feedback collection.

10

Maintenance & Optimization

Provided continuous performance optimization, feature enhancements, and technical support throughout the multi-year engagement.

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PolarPro - Camera Equipment | Case Study | AlimcoSoft